ROLE OF RADIO IN SOCIETAL DEVELOPMENT IN FOCUS AS THE WORLD MARKS WORLD RADIO DAY
Today is World Radio Day.
The Day first proclaimed on 3rd November, 2011 by UNESCO aims at celebrating radio as a mass medium with the widest coverage in the world.
Radio, recognized as powerful communication tool and a low cost medium is specifically designed to reach remote communities, and vulnerable people, the illiterate, women and youth as well as the poor in the society.
The day is also observed to celebrate radio as a tool for educating people, providing information and promoting freedom of expression across culture.
A cross section of people in Enugu metropolis said radio had impacted so much on their lives.
The respondents want radio stations to initiate more programmes that are youth based.
Speaking on the essence of World Radio Day Celebration, the General Manger Coal City FM Enugu, Joy Obitulata identified radio as a veritable tool for bridging the gap between the government and the governed.
Mrs Obitulata advised other radio stations to adhere to the International best practice of radio broadcasting by dishing out accurate and balanced information to its audience.
The theme of this year’s World Radio Day is “Dialogue, Tolerance and Peace”.