RihhanaRihanna the R&B superstar released her long-awaited eighth album “Anti” as she gave exclusive early access through commercial tie-ups.
“Anti”, Rihanna’s first album since 2012, had been announced late last year though the timing of the release was a surprise and came hours after she lunched out the first single.
ririTidal, the streaming service which was led by rap mogul Jay Z, Rihanna was as well a partner, premiered “Anti” and said it would not appear elsewhere for the first week.
Rihanna signed a deal reported to be worth $25 million with South Korean electronics giant Samsung, which set up an “Anti” interactive website accessible on its smartphones.
Tidal said that Samsung users who used the website would be able to download “Anti” and receive a two-month free trial of the streaming service.
The release marks the latest effort by upstart streaming companies to challenge the dominance of streaming leader Spotify through exclusive releases.